The Inaugural Sus Ads Video Challenge Awards 12 Youths For Creative Calls For Environmental Action2 min read

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Organised by REACH in collaboration with MM2 Entertainment and AsiaOne, the inaugural Sus Ads Video Challenge called upon youths to create an original short video (60
seconds or less) on what they currently do or can do to support sustainability, to encourage others to take action.

The Challenge saw a total of 80 entries from 63 individuals and 17 teams, which centred on water and food security, and illustrated how simple lifestyle changes can make a difference in saving the planet.

Judged on their content, originality, creativity and technical execution, a total of eight awards were conferred at the Challenge’s awards ceremony graced by Mr Tan Kiat How, REACH Chairman and Minister of State for Communications and Information & National Development, and Mr Desmond Tan, Minister of State for Home Affairs & Sustainability and the Environment.

Amongst the winners in the Student Category is Livia Fin, an illustration design and animation student from the Nanyang Academy of Fine Arts. Coming in first place, she used 3D modelling and animation to showcase how seemingly harmless daily activities can contribute to carbon emissions. Titled ‘Consumption and Climate Change’, her video calls upon Singaporeans to practise mindful consumption habits.

In the same category, Temasek Polytechnic student Muhammad Danish Fikri Bin Mohamed Fadil’s “Save Water, Save Money” won the hearts of the audience. The 60-second
video, which combined elements of horror and humour, highlighted how the simple act of turning off the tap can help to save water.

In the Open Category, youths tackled a wide range of sustainability issues, including energy conservation, waste reduction and recycling. “Pass Me Forward” imagines a letter from a dress to illustrate how fashion can be sustainable, while “Learning Sustainability with Nasir” shows how our sustainable habits can help save the environment.

However, it was Leo Ching Ling’s “Sound of Sustainability” that won first place in the Open Category. In a creative take on sustainability, the 20-year-old Ngee Ann Polytechnic graduate used sound with aesthetically pleasing visuals to demonstrate the simple actions one can take to protect the earth.

The videos from all eight winners will be aired at Cathay Cineplexes islandwide. The winning videos can also be viewed on https://www.asiaone.com/susads