mm2 Announces Cathay Cinehome, Bringing Full Films On-Demand, Direct to Consumers, via Brand New Online Streaming Platform1 min read
Reading Time: < 1 minuteSingapore-based media group mm2 Asia (hereby “mm2”; SGX: 1B0) has unveiled plans to launch a new on-demand streaming platform offering movies in Singapore, with plans to expand into regional markets. This platform to be branded Cathay CineHOME will provide viewers with access to films immediately after the theatrical window, succeeding the old, proven DVD video rental market. In addition, the platform allows consumers greater opportunity to watch films that had a limited theatrical run, or “online movies” (Chinese: 网络大电影 , also known colloquially as “网大”) which are a growing trend in China.
The platform will sit alongside the Cathay Cineplexes brand of cinemas that have been a household name in the Asian entertainment industry for more than eight decades. mm2 Asia acquired Cathay Cineplexes in 2017 which attracts millions of moviegoers annually to its eight outlets islandwide.
Image credit: mm2 Asia
