Korea To Re-Open Some Cinemas This Week; ‘Trolls World Tour’ In Exclusive Megabox Engagement, Alongside VOD Release1 min read
Reading Time: < 1 minuteKorea, the world’s fifth largest box office market, is re-opening a portion of its major cinemas this week after a soft-ish shutdown last month. One of the first new titles in the mix will be Universal/DreamWorks Animation’s Trolls World Tour which will play exclusively at the Megabox circuit, the market’s 3rd largest. The animated sequel will be at 120 locations and on 250 screens from tomorrow, while it is simultaneously offered day-and-date on local premium VOD platforms at a price of KRW 22K ($18 including VAT).
As Anthony has reported, Uni’s controversial decision to take Trolls World Tour into homes day-and-date during exhibition’s COVID-19 shutdown has rocked up an estimated $95M in domestic rental fees across the title’s first 19 days. We are waiting on figures for the rest of the world where the movie had some theatrical releases. In Korea, the theatrical release of the 2016 original did about $4.5M
