Chinese Moviegoers Have Become More Eager to Return to Theatres in Recent Weeks, Which Is a Good Sign for the Future of the Box Office1 min read
Reading Time: < 1 minuteChina’s 70,000 movie theatres have largely been closed since late January because of coronavirus concerns and audiences in the region are ready to return, according to a new survey conducted by the Chinese ticket service Maoyan and the China Film Association.
72% of those who responded said they were “eager to return to cinemas after they reopen,” an increase from 54% of respondents who answered the same for the last survey in February.
However, 59% of respondents identified strict health precautions as a factor that would go into their decision to return to theatres. 58% labeled ticket price discounts and 40% said they would take into account the quality of the movies released.
Image Credits: AP Photo/Mark Schiefelbein
