China’s iQIYI Uploads ‘Nezha’ in Bid to Boost its Asian Streaming Appeal1 min read
Reading Time: < 1 minuteChinese video streaming giant iQIYI is making hit animated film Nezha available to viewers in South East Asia.
The move is part of a corporate response to the coronavirus lockdowns across much of the region. These have caused cinemas to close and consumption of online entertainment to spike upwards.
It is also a move that may help iQIYI’s expansion outside mainland China. The company started to make its app available in South East Asia almost a year ago, but has not yet set up fully-localized content libraries, marketing activities or local production activities.
Image credit: Horgos Colorroll
