Joox Offers All-Out Support in Promoting Korean Culture2 min read

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As an enthusiastic supporter of Korean arts & culture, JOOX, Asia’s most dedicated music streaming platform in promoting K-Pop, is proud to witness Korea’s big victory on the red carpet this week, making history as one of its movies became the first non-English language film to be named Best Picture – and by dominating the evening with four bagged awards in total!

As fans have known and recognised over the years, JOOX has made significant efforts to elevate Korea’s vibrant creative scene in the consciousness of Asia and the world. JOOX has even gone beyond the Korean music industry by embracing its equally exciting and artistically stimulating movie industry, by offering its users soundtracks and film scores heard in a range of Korean movies and dramas. Fans and movie buffs can sit back anytime, anywhere to get lost in their memories of the history-making film by playing the Parasite original soundtrack (OST) album. They can also enjoy other Korean music treats including the Hotel Del Luna, Sky Castle and Dr. Romantic 2 OST albums, and immerse in an enriching Korean experience within the music app.

“We are excited to witness that Korean culture is getting more of its due recognition on the global stage with a significant milestone on the red carpet. We are even prouder of the fact that JOOX has always supported the growing influence of Korean artistry through our offerings, which fans all over Asia undoubtedly enjoy,” said Poshu Yeung, Vice President of Tencent International Business Group.

JOOX has been instrumental in keeping the K-pop fever alive in Asia by offering concert livestreams of Korea’s biggest and brightest stars, as well as broadcast and video-on-demand offers for fans to watch the country’s biggest and most prestigious award ceremonies, including Seoul Music Awards, Melon Music Awards (MMA) and Mnet Asian Music Awards (MAMA).

JOOX is now available on iOS, Android and Desktop (Windows/Mac), allowing users to enjoy a free high quality music experience anytime, anywhere.