Anurag Kashyap on the Challenges of Launching an Arthouse VoD Service in India1 min read
Reading Time: < 1 minuteDirector, actor and entrepreneur Anurag Kashyap (Gangs Of Wasseypur) told the Reality Check: Originality conference at the International Film Festival Rotterdam (IFFR) how he set up blockchain-powered VOD platform myNK, which aims to bring global arthouse titles to Indian audiences.
Kashyap was speaking on a panel on Reaching Audiences in New Ways moderated by producer Lorna Tee, and was joined by Gavin Humphries, managing editor of global online arts and culture video platform, Nowness.
In 2007, Kashyap had directed Black Friday, a film about the 1993 Bombay bombings that was screened at the Locarno Festival but banned by the Indian censor board. He realised there were many non-Bollywood films that no one would release in the country. He had funded and produced work from new filmmakers, including Ritesh Batra’s The Lunchbox, which had screened in Cannes, Venice and elsewhere, but “our biggest problem was that when we went home, if a movie did not break out in the festivals, it was very hard to find distribution (in India).”
Photo Credit: Screendaily.com
