12 Steps for Pitching Your Story Right Down the Middle1 min read

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Having a great idea in your head is one thing, communicating it properly is another…and persuading someone that it’s a viable concept is the real challenge. Chances are, you’ve already fumbled a pitch or two—whether to an actual production exec or to a confidante over coffee. It’s hard to sell people on an idea without a fundamental plan.

That’s where Mat Levy comes in. Since 1998, Passion River has released over 98 films, including this year’s Best Documentary Emmy-winner, I Am Evidence. Levy receives close to 500 pitches per year as Head of Acquisitions, and every time he takes on content, he has to switch hats and pitch his choices to the top streaming platforms. So when it comes to selling ideas, it’s safe to say he knows what he’s talking about. 

In fact, earlier this year, IFP hosted a stellar workshop in Brooklyn led by Levy, whose topic was pitching: a twelve-step crash course on how to power up your pitch and hit a home run.

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Photo Credit: NoFilmSchool