How ‘Parasite’ Became the Highest-Grossing Foreign-Language Palme D’or Winner in the US1 min read
Reading Time: < 1 minuteAfter six weekends at the North American box office, Bong Joon ho’s Palme d’Or winner Parasite has reached $14.5m en route to what its US distributor hopes could be a final gross of over $20m. If the genre-bender succeeds it will signal another major milestone in a propulsive US run for a film Neon says it refused to pigeon-hole as simply ‘South Korean’.
“We feel Bong is one of the greatest filmmakers in the world and believed this movie could transcend the small-minded idea that only an art audience would see it,” explains Elissa Federoff, Neon’s head of distribution. “It covers so much territory – it’s a comedy, a tragedy, an action movie – that allows every audience to enjoy it.”
Photo credit: Film Still of ‘Parasite’; CJ Entertainment
