NEWS: Avid Connect Press Conference and the Avid Product Reveal1 min read
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The Saturday before NAB Avid holds their annual press conference at Avid Connect. This year the keynote had an “Avid Product Reveal.
Before the reveal, there was talk of the Avid Connect conference and the many breakout sessions at the conference. The Avid Customer Association is now 33,000 members strong and an important part of where Avid is going. CEO of Avid Jeff Rosica came onstage for the best part of the presentation.
There is always a lot of stuff in a keynote like this but what editors want to know about is what might be on tap for Media Composer.
Rethink, reinvent, repeat. This was a mantra for the Avid Connect keynote. I can tell you that after talking to a number of friends who work for Avid over the last year since Jeff took over from the old management, they are much happier and feel like the company is on a much better track for the future.
Image credit: Pro Video Coalition
