NEWS: Sony Unveils Products, Solutions and Workflows That Are “Powering Today and Transforming Tomorrow” at NAB 20192 min read

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At NAB Show 2019, Sony is showcasing new solutions developed and designed collaboratively alongside media customers to creatively and cost-effectively bring their vision to life. From broadcast
and sports to faith and content creation, Sony is championing the latest technology with the tools and support that empowers professionals. The most recent example is Sony’s newly announced HDC-5500 4K/HD HDR live camera system.

As the media industry undergoes a transformation, visitors to Sony Booth C11001 will see a focus on two core areas – content value and workflow efficiency. Content value will be demonstrated through 4K, 8K, high dynamic range (HDR) and high frame rate (HFR) technology, which supports the creation of valued and engaging assets. IP and media services offer workflow efficiencies that support interoperability, drive flexibility, provide automation, enhance collaboration and empower global distribution. Together, these solutions enhance creativity and increase options to professionals.

“To meet our clients’ imminent demands during this time of significant change, our mission and guiding principle is to work hand-in-hand with our customers to create compelling solutions,” said Takuma Wada, Head of Content Creation Solutions Marketing, Professional Solutions Company (PSAP), Sony Corporation of Hong Kong Limited. “Our new tag line for Sony professional business is ‘Live Your Vision’. This demonstrates in media industry, the company’s commitment to working closely with creators to inspire and enable them to enrich their storytelling capabilities. Based on this vision, we are ‘Powering Today, Transforming Tomorrow,’ which is our theme for NAB 2019.”

The heart of the booth will once again be Sony’s Crystal LED display system. It will showcase immersive 8K x 4K imagery that proves “seeing is believing”, and demonstrates why leading broadcast and advanced companies have standardised on this dynamic visual experience for their most prominent spaces.

Sony’s Intelligent Media Services transform traditional media chains, unlock more value for richer audience engagement, and provide OTT subscription services for additional digital and linear revenue streams by cloud collaboration, AI, IP, data analytics and software automation capabilities. This NAB, Intelligent Media Services will be shown in a variety of workflows of broadcast operations, as well as Sports and Production workflows.