NEWS: Creative Cloud Innovation at NAB 2019 Meets Heavy Demands of Today’s Video Professionals2 min read

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Ahead of the 2019 NAB Show, Adobe (Nasdaq:ADBE) announced performance updates and new innovations for video and audio tools in Adobe Creative Cloud to improve efficiency in video production. From a wide range of film, TV, broadcast and streaming projects including Clemency, Fox Sports, The Last Black Man in San Francisco, Native Son, The Peanut Butter Falcon, Wu-Tang Clan: Of Mics and Men and VICE Media, Adobe Creative Cloud powers the world’s best video apps and services by providing the most integrated product workflows.

Available today, new features include ground-breaking Content-Aware Fill for video, powered by Adobe Sensei, the company’s artificial intelligence (AI) and machine learning technology, along with new capabilities for titles and graphics, crafting animations, refining audio mixing, and organising and preparing project media. Some of the hundreds of performance improvements include faster Mask Tracking for effects and colour workflows, dual GPU optimisation and improved hardware acceleration for HEVC and H.264 formats in Premiere Pro. In After Effects, enhancements include GPU-accelerated effects, such as Change Colour and Roughen Edges.

“Thanks to Adobe Creative Cloud, we’re delivering 200 pieces of content this year to over seven million online followers in record time,” said Niko Pueringer and Sam Gorski, co-founders of Corridor Digital. “With the new performance improvements in today’s Premiere Pro release, we’re excited to see dual GPU support to speed up export times, do lighting fast edits, and become better creators.”

“Video consumption is exploding across broadcast, film, streaming services and digital marketing, resulting in a spike in content creation demands,” said Steven Warner, vice president of digital video and audio, Adobe. “Through optimised performance and intelligent new features powered by Adobe Sensei, Creative Cloud helps video professionals eliminate the most tedious production tasks so they can focus on storytelling and executing on their creative vision.”

Attendees at this year’s NAB Show can get a closer look at the newly available features and hear from industry experts at the Adobe booth (#SL5610, South Hall in the Las Vegas Convention Center) and at over 100 partner booths from April 8–11.