NEWS: Netflix is Doubling Down on Interactive TV1 min read
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Netflix changed the game for streaming services when Bandersnatch dropped last December. The Black Mirror instalment allows viewers to control the story they’re watching, a privilege that turned the program into an instant viral sensation. Riding off its popularity, Netflix has announced two more interactive shows in the works. The first being You vs. Wild, a survival adventure with the legendary Bear Grylls, and the other an animated series called Battle Kitty.
Just to clarify, Bandersnatch wasn’t the first interactive show on the streaming platform. Although it was the first live-action one geared toward older subscribers, Puss in Book: Trapped in an Epic Tale is the true pioneer for this format. Initially pitched as a “branching” show, this idea from Netflix’s product innovation team was a way to differentiate the company from the other streaming services. The concept was successful enough to lead to four more interactive programs for kids, including Battle Kitty.
Image credit: Film School Rejects
