NEWS: Finnish Company Plans to Rescue 100,000 Cameras to Redistribute by 20201 min read
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Jordan Lockhart of the YouTube channel Cameraville traveled to Finland to record with Juho Leppänen of Camera Rescue to take a deep dive into their project and goal of sourcing, rescuing and redistributing 100,000 analog cameras.
The Camera Rescue project is based in Finland where they are working on rescuing 100,000 analog cameras by 2020. The video takes a behind-the-scenes look at how Leppänen and his team source, rescue, and distribute analog cameras. When asked what it means to rescue a camera, Leppänen responded, “Rescuing a camera is a whole process. Taking a camera that is out of the market, circulation, out of anyone’s use and bringing it into use by someone else who will enjoy it.”
The team’s efforts to keep analog photography alive in a world of digital cameras is quite admirable. While the team’s goal is to rescue and redistribute 100,000 cameras by 2020, they are currently at about 41,000. Some of the challenges the team faces, according to Leppänen, are the limited amount of technicians they have available to rescue these cameras. Already, these technicians already have about six months work ahead of them. Because of this, Leppänen and the Camera Rescue team have begun training younger technicians to learn the ins and outs of analog cameras to continue their mission to 100,000.
Image credit: Cameraville
