NEWS: Netflix Mobilises Savvy Campaigner and Huge Budget to Conquer Oscars1 min read
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On a Sunday in December, the streaming giant rented two soundstages on a historic movie lot in Hollywood to evangelise for Roma, Alfonso Cuarón’s art film about a domestic worker in Mexico. Oscar voters perused a museum-style exhibit of Roma costumes. Mr. Cuarón and his crew sat for hours of panel discussions.
Breakfast? Lunch? Provided. There were Roma stickers, and Roma-stamped chocolates. Attendees were even superimposed into a Roma scene to share online.
All of it struck some voters as over the top. It was certainly a display of just how badly Netflix wants an Oscar — and how much faith it has put in the person behind the event, a strategist named Lisa Taback, to get it done.
Image credit: Hunter Kerhart
