Who Will Control Content in the Future? 4K, HDR, & Wide Color Gamut Might Decide1 min read

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We’re often beaten over the head with technical specs and jargon when it comes to display technologies, but that’s because after many years of moderate advances, things are moving faster than ever. We saw a massive leap in quality and viewer experience when we finally transitioned from 480p (SD) to 720p & 1080p (HD). Though many don’t see 4K/8K as that big of a leap partially due to screen size, when these high resolutions are combined with High Dynamic Range (HDR, more detailed image from white to black, not the fake looking stuff our cell phones do) and Wide Color Gamut (WCG, greater depth of color), we get a viewing experience that is far superior to anything widely available right now. As we learn in the video below, a wide majority of viewers are even willing to pay more for content delivered and viewed in 4K HDR, which could have a huge impact on content providers and creators.

Light Iron President Michael Cioni, who recently posted 8K RED WEAPON footage and has generally been at the forefront of new technologies, recently talked at the 2016 Hollywood Post Alliance (HPA) Tech Retreat. The topic of conversation involved 4K, HDR, and WCG, how these tools are being deployed, and what they could mean for content creators and distributors down the road. A big part of the talk involved a test that Michael conducted where he took films students from a number of different schools, and showed them identical 4K content on displays with increasingly more advanced technology – first HD, then 4K, and finally 4K HDR. The results were interesting to say the least.

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via: No Film School

Image Credit: Light Iron