How cheap can colour correction software get?1 min read
Reading Time: < 1 minuteWe’ve written before about the rather dramatic change in software prices over the past few decades and how we’ve gone from an era where a seat of, say, Maya would cost the price of a family car to one where it’s Pro version is now available on yearly subscription for the price of a fairly top-end racing bike (£1170 since you ask – and if that’s too much, there’s also an impressively full-featured LT version for £185 a year).
The changes in the industry and the changes in the business models underpinning it have been profound as a consequence, and the world of grading has not been immune. A lot of it is Blackmagic’s fault. It purchased DaVinci in September 2009 and suddenly a product that was corralled jealously by high end post houses was available to the mass market for, well, for free.
via: RedShark News
Image Credit: Luma Touch
